Head, Sales & Marketing

Sales Strategy & Business Development

• Formulate and implement sales strategies to achieve volume, revenue, and profitability targets for PP woven bags.
• Identify and develop new customers across sectors.
• Manage key accounts and ensure long-term customer satisfaction and retention.
• Develop the export business by identifying distributors, agents, and end-users in targeted regions.
• Prepare and review sales forecasts, budgets, and performance reports.

Customer Relationship Management

• Maintain strong relationships with existing clients through regular communication, visits, and technical support.
• Negotiate pricing, contract terms, and delivery schedules in coordination with production and logistics teams.
• Address customer complaints promptly and ensure high standards of after-sales service.

Marketing & Brand Development

• Design and execute marketing campaigns to promote PP woven products such as laminated bags, BOPP printed bags, liner bags, FIBCs, and custom-printed sacks.
• Oversee the development of marketing materials, product catalogs, and digital content.
• Participate in industry exhibitions, trade fairs, and conferences to enhance brand visibility.
• Conduct competitor analysis and market research to identify new opportunities and trends.

Coordination & Operations

• Collaborate closely with the production, quality control, and supply chain departments to ensure customer orders are fulfilled on time and meet required specifications.
• Provide input to R&D and product development teams for innovations like UV-resistant bags, anti-slip coatings, or recyclable options.
• Implement efficient sales processes, reporting systems, and CRM tools.