Sales Manager (Northern Nigeria)

JOB PURPOSE
To drive sales growth, market penetration, and customer relationships for Dangote Sinotruk heavy-duty trucks within the Northern Nigeria region, in line with the company’s revenue, market share, and brand objectives.

KEY RESPONSIBILITIES
Regional Sales Management

• Implement regional sales strategies to achieve assigned volume and revenue targets.
• Drive sales of heavy-duty trucks, 􀆟ppers, tractors, and special-purpose vehicles across Northern Nigeria.

Dealer & Channel Management

• Manage and support authorized dealers and sales outlets within the region.
• Monitor dealer performance and ensure compliance with Dangote Sinotruk sales and brand standards.
• Support dealer sales activities, promotions, and customer engagement initiatives.

Key Accounts & Fleet Sales

• Develop and manage relationships with key customers, fleet operators, and institutional clients.
• Support preparation of bids, tenders, and contract negotiations for regional sales opportunities.

Market Intelligence & Reporting

• Monitor competitor activity, pricing trends, and customer needs within the region.
• Prepare accurate sales forecasts, reports, and market intelligence for management review.

Customer Relationship Management

• Ensure high levels of customer satisfaction through effective engagement and coordination witha􀅌er-sales teams.
• Resolve major customer issues within the region in a 􀆟mely and professional manner.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Business Administration, Marketing, Engineering, or related discipline.
• Minimum of 7–10 years’ sales experience, with at least 3 years in heavy-duty trucks, commercial vehicles, or industrial equipment sales.
• Strong understanding of the Northern Nigeria market and business environment.
• Must be of Northern Nigerian origin with strong regional network.
• Fluency in Hausa is mandatory; proficiency in other regional languages is a strong advantage.

CORE COMPETENCIES

• Strong sales execution and negotiation skills
• Regional market development capability
• Dealer and customer relationship management
• Results-driven and target-oriented mindset
• Effective communication and interpersonal skills

KEY PERFORMANCE INDICATORS

• Regional sales volume and revenue
• Market penetration and customer acquisition
• Dealer performance within the region
• Fleet and institutional sales growth
• Customer satisfaction and retention
• Dangote Group is an equal opportunity employer and offers competitive remuneration and career development opportunities.