Area Sales Manager
Date: Mar 31, 2026
Location: Mtwara Plant Tanzania, Mtwara Plant Tanzania
Company: Dangote Industries Limited
Key Duties & Responsibilities
- Develop and oversee the execution of sales plans to meet assigned revenue and target metric objectives within the assigned region.
- Participate in goal-setting activities for the region and agree on sales goals with Area Sales Officers
- Develop sales work plans for the region with a clear approach for adoption by the Area Sales Officers
- Coordinate the day-to-day activities of the area sales team in the assigned region and ensure alignment with the company’s objectives
- Proactively identify and make recommendations to the Head of Sales and Marketing on potential revenue streams and customer needs.
- Periodically review the performance of the regional area sales team against set targets.
- Monitor sales performance in assigned region and ensure the development of effective strategies to address shortfalls
- Develop and manage relationships with key customers in assigned region/s and maintain long term relationships with strategic customers.
- Oversee the management of the region’s customer database to support sales initiatives
- Provide support to sales officers in the resolution of escalated sales/ and customer-related issues.
- Coordinate with the marketing teams and ensure the implementation of promotional activities for the region.
- Evaluate market trends and gather competitive information, identify trends that affect current and future growth of regional sales and profitability.
- Conduct demand planning and forecasting to manage and ensure product availability for customers at all time.
- Develop and implement tactics and strategies for distributor loyalty
- Oversee the preparation of the monthly and annual budget for the assigned region and monitor its implementation
- Authorise the expenses for the sales region in line with the approved budget and manual of authority
- Collate periodic sales reports from sales officers for submission and review by DCP Tanzania Management for strategic decision making
Professional Qualifications, Experience, Skills and Competencies
- Bachelor’s degree in business administration, Commerce or Marketing
- Post Graduate in Business, MBA preferred
- A Minimum of eight (8) years of work experience, at least 4 years should be as Sales Manager
- Strong communication skills
- Commercial orientation
- Creating and implementing a sales plan
- Meeting sales goals by monitoring progress
- Analysing sales data
- Presentation skills
- Management and leadership skills
- Developing budgets