Area Sales Manager

Date: Mar 31, 2026

Location: Mtwara Plant Tanzania, Mtwara Plant Tanzania

Company: Dangote Industries Limited

Key Duties & Responsibilities

  • Develop and oversee the execution of sales plans to meet assigned revenue and target metric objectives within the assigned region.
  • Participate in goal-setting activities for the region and agree on sales goals with Area Sales Officers
  • Develop sales work plans for the region with a clear approach for adoption by the Area Sales Officers
  • Coordinate the day-to-day activities of the area sales team in the assigned region and ensure alignment with the company’s objectives 
  • Proactively identify and make recommendations to the Head of Sales and Marketing on potential revenue streams and customer needs.
  • Periodically review the performance of the regional area sales team against set targets.
  • Monitor sales performance in assigned region and ensure the development of effective strategies to address shortfalls
  • Develop and manage relationships with key customers in assigned region/s and maintain long term relationships with strategic customers.
  • Oversee the management of the region’s customer database to support sales initiatives 
  • Provide support to sales officers in the resolution of escalated sales/ and customer-related issues.
  • Coordinate with the marketing teams and ensure the implementation of promotional activities for the region.
  • Evaluate market trends and gather competitive information, identify trends that affect current and future growth of regional sales and profitability.
  • Conduct demand planning and forecasting to manage and ensure product availability for customers at all time.
  • Develop and implement tactics and strategies for distributor loyalty 
  • Oversee the preparation of the monthly and annual budget for the assigned region and monitor its implementation 
  • Authorise the expenses for the sales region in line with the approved budget and manual of authority
  • Collate periodic sales reports from sales officers for submission and review by DCP Tanzania Management for strategic decision making

Professional Qualifications, Experience, Skills and Competencies

  • Bachelor’s degree in business administration, Commerce or Marketing
  • Post Graduate in Business, MBA preferred
  • A Minimum of eight (8) years of work experience, at least 4 years should be as Sales Manager
  • Strong communication skills
  • Commercial orientation
  • Creating and implementing a sales plan
  • Meeting sales goals by monitoring progress
  • Analysing sales data
  • Presentation skills
  • Management and leadership skills
  • Developing budgets