Brand Manager

Job Summary

Responsible for overseeing brand and product development, pricing, forecasting, campaigns, asset development, and driving brand mental availability in the market

Responsibilities

• Brand activity planning
• Project management
• Research briefing and Data analysis
• Demand cycle - assumption and forecasting
• Budget management -Bottom-up, allocation, tracking, and communicating
• Collaboration with 3P
• Managing strategic brand campaigns
• Organizing market visits itinerary and sharing reports from visits
• Ensuring compliance with brand guidelines on all creatives
• Price tracking vs SPI & API
• Media- Reach ambition and platform maximization.

COMPETENCE REQUIREMENTS

• Good communication and presentation skills
• Good experience in the brand planning process
• Commercial acumen, confident, enthusiastic, and persuasive
• Convincing personality, good planner, self-starter, and committed to results.

Qualification/ Experience

• First degree in Business, Marketing, Communication, or related field. An MBA or a master’s in marketing is desirable.
• Minimum of 4-5 years’ work experience in brand management with knowledge of trade marketing, consumer marketing, research, and product development in the FMCG sector.